The source of inspiration for the perception of fashion charm--The spring and summer 2020 Shanghai Fashion Week press conference was held

This year marks the 70th anniversary of the founding of the People's Republic of China. In line with the pace of the times, the Chinese fashion industry has demonstrated a leap-forward take-off and constantly refreshed the world's perception of "Chinese creation." In the new season, Shanghai Fashion Week will actively adapt to the development of the times and present new and new features in a new look, further helping the Chinese fashion industry to create value chain value and consolidate its position in the Asian and global fashion week system.

Relying on the city heritage and cultural self-confidence of Shanghai's century-old fashion capital, Shanghai Fashion Week has gone through 17 years, forming a fashion ecosystem with multiple pieces of media such as works release, trade show, and theme activities. Shanghai Fashion Week, which will kick off on October 9th, will create a new “Fashion Water Cube” show at Xinpingdi Taiping Lake. Shanghai Fashion Week and China Xintiandi will sign a new three-year strategy at the press conference. The cooperation agreement, from the footsteps of Xintiandi trend landmarks to the entire Shencheng plate, Shanghai Fashion Week, with its increasingly mature “characteristic ecology”, further promotes the overall development and prosperity of the fashion industry, while strengthening resource integration, fully promoting Shanghai “four” The construction of the big brand and urban development have built Shanghai Fashion Week into a top fashion event that matches the “excellent global city”.

At present, we are welcoming a new turning point in the transformation and upgrading of consumption. The rapid development of technology and the changing market are creating an infinite future. This season, Shanghai Fashion Week takes “perceived multi-source” as the trend direction, “perception” means inspiration and cognition, and “source” means traceability and multi-dimensional source. In the new season, we encourage multi-dimensional sources of inspiration, explore and extend human limits and imagination from different perspectives, and promote unlimited creativity in the design field. At the same time, it advocates the group consciousness and synergy effect of retrospective people, from individual to group, from individual brand to the whole industry chain, paying attention to sustainable fashion, respecting the environment in which they live, and taking on more social responsibilities.

Have an attitude, "show" fashion new wave

As the core unit of Shanghai Fashion Week's work release, Xintiandi's main show will be on the new look of Shencheng. This time, Shanghai Fashion Week first moved the main show to the east side of Xinpingdi Taiping Lake, and upgraded to create a 2.0 version of the “Fashion Water Cube” show with a unique “bubble” façade. Shanghai Fashion Week has always practiced the concept of sustainable development. Whether it is the structural design of the show or the choice of materials, we will proceed from the concept of “sustainability” and recycle as much as possible to avoid extravagance and waste. Strolling through the glass corridor and OPEN HOUSE set up in the show, the show and nature blend together to enjoy the beautiful scenery of Xintiandi Taiping Lake Park.

In addition to the new upgrade of the appearance, Shanghai Fashion Week in 2020 spring and summer is carefully selected for the release of the brand. This opening show will be the first Chinese women's brand LILY, which is the first to propose "business fashion". It will give a new expression of Chinese women's personality; while China's leading men's designer brand Cabbeen Carbin moved to Shanghai for the first time, and realized clothing design for the first time. The cross-border cooperation of China's space culture, in particular, presents a fashion release event of "The Moon Rabbit Program - Cabbeen Kabin x China Aerospace Culture" on the "Moon City" overtime, to create the closing ceremony of Shanghai Fashion Week. . Every Shanghai Fashion Week is a gathering of old and new friends, except XU ZHI, LEAF XIA, W.RONG, YES BY YESIR, YIRANTIAN, BAN XIAOXUE, C+ plus SERIES, AT-ONE-MENT by Wanbing Huang, ANIRAC, Zickness Old friends from AWAYLEE, HUI BY ERAN HUI, YOUYYOU, ​​INXX, Devil Beauty, etc., also welcomed Short Sentence, DAMOWANG, ORDINARY PEOPLE, NPC, BESFXXK, FYP, beyondcloset, FMACM, SHANGMUYE, etc. New friends who are loved by consumers at home and abroad landed in the Taiping Lake show. This season's Xintiandi show, from design to style, from show to music, exemplifies the brand's interpretation of the "perceived multi-source" theme. While expressing multiple inspirations in design, more and more designers have also given more fashion expressions to the fashion. Streets, banquets, life, workplaces, music festivals, outdoor and other costumes will be in this new world. On the show, one by one, the band, rap artists, electronic musicians, outdoor talents, etc. will appear in the catwalk, and create a greater creative spark with cross-border cooperation. The brand launches the latest ideas, realizes the concept innovation, introduces social issues such as sustainability and public welfare, actively guides the green and natural consumption concept, and conveys the humanistic spirit appeal of design.

LABELHOOD will be moved to the east bank and Minsheng Wharf of Pujiang River in the spring and summer of 2020. After five years of development, LABELHOOD, which is committed to “bringing young pioneering fashion power to China and even the international fashion stage”, has become the most concerned in the international fashion industry. Highlights. This season, with the theme of “OUT OF WORLD”, LABELHOOD embarked on a trip to break the Yuan, and gathered 22 young designers to lead the “broken wall” spirit. In addition to the well-known signature designers, eight emerging brands such as YUEQI QI, SUPERR, LUCENCY and SONGTA have joined the LABELHOOD fashion demonstration unit for the first time, bringing a more “outrageous” fashion with extremeism and gender. The lineup of menswear designers is also growing stronger.

Nowadays, the demand for high-quality experiences of the young consumer groups has further increased. As an important subdivision platform in the new product launch matrix, SIFS has ushered in a new upgrade this season, further focusing on the “special occasions, unique styles” of clothing new products, leading The unique style creates a new and fashionable narrative of fashion, and jointly explores the design expression of fashion in group, technology, environment and social responsibility at Jing'an International Center.

Along with the release of the “two-child policy” and “consumption upgrade” dividends, the market for children's wear has steadily increased, and the demand for fashionable and brand-like consumption has increased significantly. Based on the 800 show position, this time, the domestic and overseas brands plus KIDSWEAR children's wear will further expand the scale of the release, bringing a wonderful domestic and international outstanding children's wear release show.

In addition, the designer brand JUDYHUA, which is rooted in Shanghai, will return to the Shanghai Fashion Week release schedule this season to showcase its latest collection of 2020 spring and summer.

There is breadth, "show" fashion dating club

To benchmark international, from regional exhibitions to global trade exchanges, MODE Shanghai Apparel & Accessories Fair is committed to becoming the core carrier of “Asia's largest original fashion brand ordering season” and tends to be stable. From October 11th to 14th, the new MODE exhibition will inject more cool personality and appear at Shanghai Mart. At the same time, together with ONTIMESHOW, Shitang, DFO, ALTER, TUBE and NOT Showroom, each of the six unique exhibitions will hold an order fair in the same downtown area to welcome professional buyers from all over the world to buy friends. It builds a bridge between the brand and the market, and weaves a prelude to the second China International Import Expo in early November.

After five years and ten seasons of exploration and development, MODE Exhibition has formed a unique brand effect and strong cohesiveness at home and abroad. Since its inception, more than a thousand unique brands in more than 40 countries have gathered at the MODE exhibition to present a creative and rich “shopping list” for professional visitors. The new season's MODE exhibition will have more than 500 brands full of personality and style. Bringing the latest series in the retro and energetic MODE show, cross-border cooperation, sustainable fashion, and variety will become the most MODE exhibition. The keywords that are worth looking forward to, the trend of brands, slow quality of life and functional clothing brands are also growing stronger. The MODE exhibition will further subdivide the participating brands, including men's wear, women's wear, jewelry, glasses, bags and lifestyles, in an effort to create a one-stop shopping destination for professional buyers.

It is worth mentioning that this season's MODE exhibition has changed after ten seasons, and will move toward the upstream of the industrial chain for the first time. With the theme of “Regeneration Regeneration”, we will create a new “material SPACE space” and build a frontier concept, design and development. The special exhibition area of ​​production practice and user experience breaks the border and contributes more valuable creative practices to the promotion of sustainable development in the field of fashion with a more inclusive and open perspective.

Have depth, "live" out of fashion new ideas

As a city card showing Shanghai's fashion image, Shanghai Fashion Week has always adhered to the construction of a good ecological environment of “innovation leading, cooperation and win-win”. While actively promoting the linkage of brand exhibitions, all kinds of industry depth and benchmarking during the fashion week. Forum summits, keynotes and events will also be held concurrently in the central districts of Shanghai.

Shanghai Fashion Week is not only a platform for display and trading, but also a responsibility for social responsibility. Building a beautiful China is an important part of the Chinese dream of realizing the great rejuvenation of the Chinese nation. As the focus of the upstream and downstream of the industry chain, Fashion Week will be dedicated to advocating collaborative innovation inside and outside the industry, and promoting green development. This season, Shanghai Fashion Week will continue to cooperate with the global high-end boutique group Kaiyun Group, and invite leading figures from all walks of life in the world to explore the theme of “innovation, change and sustainable fashion”. The Kaiyun Group will also hold the K Generation Awards Ceremony in the same period to recognize and support start-ups that seek to provide innovative solutions in the apparel industry value chain. In addition, from the "beauty to the good" of the previous season to the "good deeds" of this season, the Sustainable Fashion Open Forum has once again assembled people from different fields to discuss the trends, challenges and opportunities for sustainable fashion in the future. Shanghai is gradually being defined as an important hub in the world's sustainable fashion landscape.

Committed to the international reputation of China's young fashion creative talents, this season Shanghai Fashion Week chose to attract more people's attention with innovative promotion and communication methods. CLUB ADVENTUBE will create a wonderful exploration of fashion design with unique immersive creative curation; FUTURE UPON A TIME: An Immersive Fashion-Site will present immersive fashion art in the form of Fashion Performance Experimental site.

The international luxury brand MARNI has cooperated with the Chinese ethnic minority Miao. The global creative director Francesco Risso will launch the project in Shanghai during the fashion week and release the project promotion. The international authoritative fashion business media BoF fashion business review will be During the fashion week of this season, the BoF Shanghai Fashion Week “China's Creative Power: From the Native to the Sail World” screening meeting was held, which was screened as a special film for the first BoF China Prize.

The WWFC Premier League Wolves of Fosun International will jointly host the French popular designer KOCHÉ to hold a preview event on the cooperation capsule series in the British consular bureau. The Shanghai International Model Contest, a professional-level event aimed at cultivating a new generation of Chinese supermodels, will also host the 2019 Shanghai International Model Contest Finals and Awards Ceremony during Shanghai Fashion Week. The "Hushang Cup" Haipai Cheongsam Designer Selection Competition, which aims to promote the innovation and development of Shanghai's apparel culture, will host the finals during the Fashion Week.

In addition, the “Meeting Room” will continue to serve as the reception room for overseas guests at Shanghai Fashion Week, and talk to them about the hot topics and exchange opinions at the new world main show OPEN HOUSE. MODE TALK industry talks, will also gather experts and practitioners in the industry to share the multi-faceted perspective, bringing the industry's first-line operational dry goods sharing. The Oriental International Technology Forum with the theme of “Technology Changes the Future of Fashion” will also jointly explore how to further integrate technology and fashion in the future.

Have temperature, enjoy the experience of consumer carnival

Recently, the General Office of the State Council issued the "Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption", hitting the "promoting consumption" combination boxing, emphasizing "promoting the development of new modes of circulation new business", and escorting the transformation and upgrading of the fashion consumer market. In the deepening year of Shanghai's full-fledged “Shanghai Shopping” brand, as the official B2C event of Shanghai Fashion Week, Shanghai Fashion Week, which has developed into the sixth season, continues to deepen the experience-based consumption field, amplifying the spillover effect of “Shanghai shopping brand”. Through the fashion guidance of C-end, it promotes the consumption of fashion consumption and promotes Shanghai to build a world-class consumer city.

In the context of the experiential consumption upgrade, the sixth season of Shanghai Fashion Week starts from the “perceived multi-source” and takes the theme of “poetic oriental” and “uninvolved western” as the theme, looking for individuality and commonality in the opposite and unity. The difference is the "homologous and multi-source" between the East and the West. With interactive devices, photographic works, fashion performances, women's power forums, design brand flash shops, cross-border fashion new product launches and show shows, we will create a new experiential consumption model of “content + experience + consumption”.

The theme of “Perception of Multi-source” in spring and summer of 2020 is provided by Promostyl, an international trend forecasting and consulting organization with 50 years of professional experience. The main visual image of Shanghai Fashion Week, which combines this theme and creative design, will also become a unique feature of Shanghai. landscape. Special thanks to China Xintiandi, Tmall, Paris L'Oreal Salon exclusive, MAC Charco, Shanghai Xintiandi Langham Hotel, Pepsi China Ltd., global digital payment company Visa, SF, Martell party not only this, but also sponsorship of All-Friends Home stand by.

Each season's Shanghai Fashion Week carries the unremitting pursuit of fashion and conveys the infinite power of Chinese design. The 17-year-old Shanghai Fashion Week has grown into a leafy tree, bringing together many outstanding designers at home and abroad to attract the attention of the international fashion industry and become the starting point for new designers to pursue their dreams. In the future, Shanghai Fashion Week will continue to create a fashion eco-platform with Shanghai characteristics and international influence with an attitude of excellence, and inject vitality into the development of China's fashion industry.

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