IS· CHAO Living Hall Beijing Zhongyou Colorful Opening

Wang Qinghe, President of the Fashion Designers Association, cuts ribbon for the opening of the Life Museum

On September 2, a women's brand with a modern style and strong style landed on the third floor of Beijing Zhongyou Department Store. She is the first designer brand IS Chao created by Shanghai Fashion Park. Along with IS and CHAO fall clothing, IS Chao Living Hall is a perfect blend of post-modern style and classical Chinese elements. Leaders and honored guests opened the ribbon for the opening of the first Beijing store of the IS Chao Life Museum.

IS·CHAO is a women's brand created by China's top ten designer Zhang Yichao. It targets the high-end consumer market and is targeted at knowledge-conscious women. At the same time, it carries out brand extension services such as advanced customization and image consultants. It seeks innovation in the style and is extraordinary. In the search for extraordinary. Designers use women's clothing as the starting point, trying to use the most direct fashion language to express their perceptions of life and the new concept of “clothing life” fashion concept, to perceive the times, reveal rebellion, write love, and taste life.

The color of IS·CHAO is mainly neutral, and the extensive use of folds is another feature of IS·CHAO clothing. The woven and dyed fabrics, natural wrinkles after special processing, make each product never compromise to mediocre. All items can be freely collocated so that wearers can create their own unique style. Designer handbags and other accessories that are carefully selected by the designer will also be showcased together in the living hall. They can be matched with all the clothing in the hall.

IS· CHAO living hall

The chief designer Zhang Yichao interpreted her IS CHAO: Modern urban women have their own lifestyle. They are not only economically independent, but also eager to have more free space and dresses that can reflect individuality. “IS·CHAO” is also known as “Chinese,” which means “everyone can transcend themselves.” In a diversified and modern Chinese society, this desire to break away from the bondage of pursuing a life of individuality is also being increasingly accepted by cities. Elite women are longing for. IS Chao was designed for them.

In Beijing, a cosmopolitan and cosmopolitan cosmopolitan city, IS Chao chose Beijing Zhongyou Department Store as its first storefront. Since Xidan Business Street has become Beijing's most fashionable shopping district, it is located in Xidan Commercial Street. Zhongyou Department Store in prime location, after several years of development, has become the preferred shopping place for the young generation of consumers in pursuit of personality. It can be said that the first store of the IS·CHAO Living Center settled in Zhongyou Department Store, which is a mutually beneficial choice for the brand and the business. According to the person in charge of Zhongyou Department Store, “Zhongyou” will adhere to the principle of innovation and change, face the fashionable urban community, and in the aspect of brand introduction, strive to present the most fashionable and most representative apparel brand to consumers. It is an attitude that represents the current domestic fashion trend.

The decoration in the IS·CHAO Living Hall has a strong post-modernism style. The clothing display stand adopts a line of tough iron and contrasts and contrasts with the soft and elegant clothing. Transparency is the design intent of the entire living museum. Although the entire space is divided into different areas, it is not crowded. The long spiral-shaped chandeliers that hang down from the ceiling add fluidity to the entire space. After a special treatment on the wall, the rough effect is specially made. The back wall is decorated with barbed wire and embedded with the brand's LOGO. The floor of the entrance uses plexiglass, which is also embedded with the brand's LOGO. The other part of the ground is stitched with irregular stone. to make.

In addition to Shanghai and Beijing, the IS Chao Living Hall will appear in more than 10 cities across the country in the second half of the year. At that time, a fashionable fashion brought by IS Chao will sweep across the country, bringing a new life experience to women groups.

Relevant information:

IS Chao Memorabilia:

April 19, 2005

“IS·CHAO Living Museum” and Shanghai Zhangyichao Fashion Co., Ltd. held a grand opening ceremony in Shanghai Fashion Park. “IS·CHAO Living Hall” became the first designer brand in Shanghai Fashion Park.

July 6-9, 2005

The IS·CHAO brand made its debut at the domestic exhibition and participated in the 5th "China (Shenzhen) International Brand Clothing & Accessories Fair". It gained a good reputation, its unique decoration style, easy to match and quite commercial value products. Soon it will be favored by shopping malls and agents from all over the country.

August 18, 2005

Member of the Political Bureau of the CPC Central Committee, Secretary of the Shanghai Municipal Committee Chen Liangyu and Deputy Secretary of the CPC Yin Yiyin, Zhou Yipeng, Member of the Standing Committee of the Municipal Party Committee and Deputy Mayor of the Municipal Party Committee, Fan Deguan, Member of the Standing Committee of the Municipal Party Committee, Secretary of the Municipal Party Committee, Wang Zhongwei, Member of the Standing Committee of the Municipal Party Committee, and Deputy Mayor of Hu Yanzhao, etc. The leaders of the municipal government made a special trip to the Shanghai Fashion Park to investigate and investigate. Wang Qingxiang, chairman of the China Fashion Designers Association, briefed Chen Liangyu and other leaders on the general situation of the Shanghai Fashion Park and accompanied them to inspect Shanghai Zhang Yichao Clothing Co., Ltd.