The neighboring girl's women's Coke marketing campaign sparked widespread attention

The neighboring girl comic series "Canadian Coke Bird's Fins" and "When the girlfriends lost their love"

According to Huang Weidong, the deputy general manager of the adjacent girl, the girl next door joins the Coca-Cola to conduct cross-border cooperation and jointly integrate the advantages and resources of the two sides. Through continuous online and offline linkage and widespread dissemination, the event has achieved remarkable results. While increasing the brand awareness and reputation of the girls next door, it also greatly stimulated the sales performance of the stores in the off-season. According to statistics, the sales performance in the first half of August increased by 36% compared with the same period of last year, of which the highest single store growth was as high as 277%. At the same time, several field activities were held in the Pearl River Delta, Chaoshan, West Guangdong, and Zhangzhou. The way Coke was sent via live scans and micro-channels attracted many customers to attend the event. The activity time was just over half, and the number of event gifts in some stores was already in jeopardy.
Offline sales are extremely hot and online interactions are also in full swing. During the event, neighboring girls continue to engage in various interesting interactions with consumers through social media such as official Weibo, Wechat, and SNS. Currently, they have been held on the official Weibo. In the two interactive events, the number of clicks has exceeded 500,000 person-times; at the same time, Wechat has shared with the fans the interesting interactions such as the “Near Girl Coke Angels” series of activities, Coke guessing diagrams, and the number of fans has grown in just a few days. Super 20000; In addition, it also specially planned the comics of the neighboring girl series "Canadian Cola Tiao-wing" and "When the girlfriends fell out of love" and so on, causing insane forwarding of the fans on Weibo, Wechat, Renren and QQ space. There are no shortages of Internet enthusiasts and grassroots queens. The two comics cover more than 100 million fans. The popularity of the event also attracted major news media to actively participate in the report, including Sina.com, Sohu.com, Netease, Phoenix.com, People.com, Xinhua.com, Xinmin.com, China Daily.com and other major portals. China Fashion Brands Online, China Apparel Network, Huayi.com and other major industry websites, China Affiliate Network, Global Affiliate Network and other professional affiliate websites, and fashion websites such as Qianlong Fashion, MSN Fashion, China Beauty Network, etc., “Southeast Morning Post”, etc. Regional newspapers also published this event.
The great success of the neighboring girl's Coke marketing activities has enabled the number of people who come to Wenxun to join in the consultation and the continuous flow of telephones. This has made the neighboring girl one of the most watched women's brands this summer, greatly increasing the exposure of the brand. The rate and goodwill brought a good interaction to the masses of consumers while bringing coolness and benefits.

Major mainstream websites scramble to report on the marketing activities of the adjacent girl Coke