Seven wave of children's wear series conference exclusive teens board design
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After 26 years of brand building, Qi Bohui has opened a new window in the new round of transformation and upgrading of the footwear industry: a strategic shift from "sports equipment for adolescents" to "exclusive youth" was completed in 2012, and success Achieved from the style of sports to casual fashion style change. Seven wave of autumn and winter 2013 youth clothing trends conference, the reporter once again witnessed the seven Bo-hui in the exclusive version of the design, exclusive custom fabric, exclusive color development and exclusive technology applications and other breakthroughs and changes. As the first brand of exclusive products for teenagers, Seven Waves not only leads the industry in terms of technology, fabrics and colors, but also plays a leading role in version design. How did Seven Waves successfully realize the strategic transition from "young sports equipment" to "exclusive youth"? How to move from sports to casual fashion? In the version of the design of what characteristics? For reporters' questions, Chen Bo wave seven general manager to make the following answer. Reporter: Why seven Bohui from "young sports equipment" turned into "young exclusive" it? Chen Jinbo: This is seven Bohui brand strategic positioning from sports to casual fashion change, but also a major product-style adjustment. In recent years, sportswear, whether it is from the design style or product fabric, the overall change is not large. However, our target consumer group is adolescents. This is a very personal and thought generation, they pursue a comfortable, casual and stylish life, the requirements of the garment, whether style or texture, and even the brand, has its own unique vision. Sportswear has been unable to meet their needs, personalized, tasteful casual fashion clothing has become the favorite of this generation. If an enterprise wants to open up more space for development, it must find its own position. Therefore, based on this concept, seven-wave position as a "youth-exclusive" fashion casual brand. Reporter: seven Bohui version of the design what are the characteristics? Seven wave is how to comply with adolescent version of the exclusive design of this basic concept of? Chen Jinbo: First of all, Seven Waves is based on young people's stature and aesthetic taste to develop design product line. Taking into account the clothing length, chest circumference, shoulder seam, side seam, waist, cuffs, hem, before and after the neck socket, before and after the folder and other parts of the fit with the human body structure at the same time, the traditional version has been improved and eventually formed Adolescent exclusive version. Furthermore, from a consumer experience point of view, young parents and adolescents today are pursuing a healthy, casual lifestyle. They like to relax and enjoy their life better. And to create a version of the design in line with the leisure life of young people, in line with the pursuit of modern values ​​of leisure and comfortable life. In addition, young people belong to the growth and development stage of the crowd, seven wave Hui in the apparel fabrics, color, technology, these three areas are also excellence. Comfortable, healthy and environmental protection is the basic requirement of seven wave brocade fabrics. The fabric higher than the national standard is the basic standard persisted by seven wave brushes for a long time. The color is also a very important element of seven wave brocades. Adolescents and children adults have different aesthetic taste. Color perception is not the same, self-confidence, vitality, fashion, fresh, cheerful, unique is the preferences of young people, seven-wave according to the psychological characteristics of young people, combined with the international trend of the most popular color R & D customized different young shoes, Women's wear and other exclusive apparel; crafts, outdoor activities for young people more time, lively and other characteristics, seven wave Hui embarked on the road to international cooperation through the world's leading technology companies such as the United States Dow Chemical and Germany Rudolph Active cooperation and enhance the technology content of seven wave products, more in line with consumer health and environmental protection consumer demand and demand!