Jade sales increase by 10% year over year, but the market is booming but missing brands

According to the statistics of the China Jewellery and Jade Jewelry Industry Association, China's jade industry consumed more than 20 billion yuan in 2009, making it the world's largest jade consumer and processing country. According to a survey conducted by the All-China Federation of Industry and Commerce's Chamber of Commerce for Gold, Silver and Jewellery, the current global market size of jade jewelry has reached 600 billion U.S. dollars.

Jade culture is one of the representatives of Chinese culture. The setting of the gold-jagged jade Olympic medals for the 2008 Olympic Games has greatly promoted the jade market, and the jade ware market has also ushered in another climax. The Chinese jade industry has a rapid development period of at least 20 to 30 years. At present, there is about 30% appreciation space for jade articles every year. Market sales also increase at an average annual rate of 10%.

However, incongruous with the jade market, the jade business is still in a state of fragmentation. Among them, the lack of brand is a major feature.