G-STAR: A cowboy legend that is deliberately creating a new generation

Simple style has always dominated the beautiful Nordic. The G-STAR brand was founded in 1989 by the Dutch-born JOS VAN TILBURG.

In 1992, internationally famous cowboy expert PIERRE MORISSER (LEE of Germany) joined G-STAR and held the position of Chief Design. PIERRE MORISSER enjoys a prestigious international casual wear design. In addition to his knowledge, he is also creative. He has added many innovative ideas to G-STAR apparel design, and has established G-STAR in the world of fashion. Bright image.

In 1996 G-STAR launched the RAW DENIM series for the first time and was highly appreciated at the International Jeans Fashion Show held in Germany. It was a major breakthrough for jeans.

RAW DENIM is not the first of G-STAR's. Any untreated denim can be called RAW DENIM. The problem early on was that the shrinkage was greater. In the end, G-STAR adopted the “SANFORIZE” method to process and set the fabric. Reducing the degree of shrinkage has solved the problem of shrinking, and now customers do not have to worry about shrinking within the big two.

All G-STAR jeans (cloths) are marked with "USA DENIM", this is not a denim made in the United States, but the use of cotton from the United States, with cotton in the United States and Europe, except that the dyeing effect The United States can be more blue and white, while Europe's blue and white can be a bit ugly, so it is particularly preferred to use US cotton.

As an expert in jeans, G-STAR attaches great importance to the quality of each product. Therefore, we are constantly working hard to improve our skills while also focusing on creativity.