Avon won the first direct selling license and no domestic-funded enterprises won the license

On February 22, the Ministry of Commerce formally approved Avon as China’s first direct selling company. In the mighty expanse of the brand, Avon is willing to take the lead.

Avon won the license

On the online direct sales management information system of the Ministry of Commerce, under the list of foreign direct sales companies, it suddenly reads: There is a company, Avon (China) Co., Ltd., and the approval date is February 22, 2006. The list of domestic direct selling companies shows the following: "There is no domestic direct selling company." At the same time, the list of direct sales trainers announced the profile of 7 Avon sales personnel. The date of filing is February 23, 2006. A lady named Alan Shuai of Avon won the training certificate of “Enterprise Independent Yusui Headword No. 000197 Pei000001”.

Sun Changqing, vice president of Avon (China), said that they have also obtained this information from multiple sources. However, the company has not yet received official notice from the Ministry of Commerce, and therefore cannot comment on it.

Amway (China) Commodity Co., Ltd. believes that Avon's winning of the license is related to its previous qualification for direct selling pilots.

Dr. He Kaili, a direct marketing expert, stated that the conditions for Avon to obtain pilot qualifications are basically the same as those for obtaining direct sales licenses. From a technical perspective, this objectively provides the possibility to prepare materials in the shortest possible time. Therefore, he won the license. in. "As for other companies, it only takes time for the cards to win," he said.

Most licensed companies wait until June

Although Avon has already obtained the first license as it hopes, the process for the next licensing is still not clear.

In an interview with reporters, the relevant person in charge of the Department of Foreign Investment of the Ministry of Commerce stated that he would not be able to disclose when the second batch of direct selling companies may be approved.

According to reports, other direct selling companies, such as the new two weeks ago, have submitted relevant materials and are waiting for the Ministry of Commerce to reply; Amway and Herbalife said that they are actively pursuing relevant application materials, but this process will only continue for the first time. Two months time.

Amway stakeholders said that their company must first pass through most of the county-level business departments of 2,300 counties across the country. After that, they will also aggregate these materials into the provincial commercial departments, and finally they may send the materials to the Ministry of Commerce. At present, Amway is continuing its submission of county-level data.

"The timetable for delivery to the Ministry of Commerce may be April." The source said.

Herbalife (China) Health Products Co., Ltd. and Rifai Enterprise Development (Shanghai) Co., Ltd. also stated that they are still reviewing relevant materials and cannot give a specific timetable.

This also seems to mean that, except for new ones, most of the direct selling companies' licenses will not be available until June.