American shoe brand naturalizer08 spring and summer new release

Recently, the United States shoes brand naturalizer08 latest spring and summer shoes release "American style, nature advocate" as the theme, landing Asia Gateway store on the occasion of the flagship store in Shanghai, setting off a whirlwind of shoes in the United States liberalism in Shanghai. In this season's trend, naturalizer spring and summer models colorful, extensive use of gradient leather, architectural design of the prism with the trend, with a transparent fashion gradient. Some shiny elements are also widely incorporated in the design, such as metal buckles, gold and silver color dazzling leather and Swarovski crystal decoration. This season's consistent use of shoes N5 sole process, the leather inside, multi-layer latex pad and light weight of materials from suppression. Believe that elegant intellectual women can bring a comfortable feel. At the same time, the exquisite simplicity of shoes detail design perfectly reflects the balance between gorgeous fashion and low-key luxury. Naturalizer products are divided into classic suits, fashion suits, casual life and dinner series. After the meeting, the reporter interviewed the naturalizerCEOMr.Howard on the trend and trend of the American footwear fashion. Reporter: How are you engaged in the shoe industry? Is this the same as your childhood dream? HOWARD: As a kid, I never thought I would take my shoes as my job, but for now I think this is an ideal job. I have always been very interested in the fashion industry, but also very much like to learn more about the international business and how to shape the brand. I have always been longing for China, so I am very happy when there is a chance to introduce naturalizer, a world famous women's shoe, into China. Reporter: Can you tell us about the history of this brand in the United States? HOWARD: In fact, naturalizer is today a globally renowned brand. Naturalizer currently has thousands of stores around the world. Founded in 1927, Naturalizer is also the first beautiful, comfortable and stylish brand designed specifically for women. For the past 80 years, Naturalizer has been sticking to the brand's consistent and comfortable design philosophy. We also look forward to bringing this brand to more Chinese consumers. As our brand aims: BeautifulFeelsSoGood. Reporter: Please talk about naturalizer development plan in the Chinese market. HOWARD: The Chinese market is very important for the future development of naturalizer. Naturalizer landed in China last August and opened its first store by the end of August. Today, eight months later, we celebrate the opening of the 36th store in Shanghai Grand Gateway, and this is also the first flagship store of naturalizer in China. With the development of the Chinese market, naturalizer will also progress with the development of the market. Reporter: This time spring and summer new release, what brought proud of? Where did the design idea come from? HOWARD: This season, our designers bring a lot of fresh concepts to the design, using a lot of beautiful colors and special materials. In this series, a large number of natural materials are widely used, such as linen, snakeskin, wood and ecoleather. This leather is very soft, with non-toxic dyes in the dyeing process, so the production process is not Will produce pollution of the environment. Reporter: Do you think Chinese consumers are different from fashion design in foreign countries? How do you meet these differences in the design process? HOWARD: Chinese consumers are very trendy and can find the world's trendiest trend even with a look around Shanghai. However, consumers in every country have their own different preferences. As a naturalizer brand with a long history, our global design center has been working hard to study the needs of consumers. We will continue to provide consumers with stylish and comfortable shoes. Reporter: China's new media is currently very active, especially online media, showing their unprecedented astonishing influence. How do you think about the new media in China? Have you considered cooperating with online media? HOWARD: Actually, in the United States, we are well acquainted with people's dependence on the Internet. Many goods are traded online. Of course, I found that the demand and dependence on the Internet by Chinese netizens are much stronger than the netizens in western countries. Therefore, we very much hope to consider this plan at the same time, that is to market our network through China Products, promote our brand.

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