You must have seen the red face pattern of Acne Studios but did you know how it came from?

Acne Studios Face Logo Logo Credit: thesilverdeer.com

You must have seen this sign of Emoji's "Nothing to say" expression - sewn on their hats, T-shirts, sweaters, sneakers in the past few seasons can be described as a red network.

This sign is called Face, from the Swedish brand Acne Studios. In the series of 2017 autumn and winter products of the brand, you can still expect the continuation of this explosion.

At least from the autumn and winter promotional videos released by Acne Studios on Instagram, we can see that the brand still has a lot of expectations for Face – the big characters are Kordale Lewis and Kaleb Anthony, popular black gay couples on Instagram. And their children are wearing several sets of products with Face.

However, Acne Studios is not deliberately trying to design a pop model. In fact, Face was only the graffiti of Acne Studios Creative Director Jonny Johannson at first.

“Once, when we tried to decorate the fashion show, there was no bag in our accessory products – you know, there was a handbag product at the general fashion brand's press conference. So I took a piece of paper. I painted the faces of these two points plus a line, but unlike the ordinary smiley face, I drew a square face, and I used a straight line to represent their mouth. This is the prototype of this pattern, it is An ordinary Swedish citizen, in my opinion, would not be happy, but not unhappy, is the Swedish Lagom (Swedish, near the Chinese "moderate mean" meaning) state." Johannson and trend media HighSnobity Explained.

“Since then, this pattern has begun to appear in more and more products. In each season, it has become more and more. In order to prevent it from being abused, I finally decided to let it enter the Acne Studios family. ”

For the autumn/winter 2017 season, Johannson also hopes to better present design themes through Face. The theme chosen by Acne Studios in the fall/winter 2017 season is "modern family" - the brand hopes to demonstrate the diverse family composition of modern society through this series of designs. Face gave the brand a single product that echoes the theme of the crest-style certification.

Just like in autumn and winter thematic advertisements, Kordale Lewis and Kaleb Anthony are the most typical new multi-element families - blacks, and gays. Members of this new family feel an obvious by wearing different Faces. Emotional associations.

From this point of view, Face may not have been as simple as a few quarters of explosions. You know, in these quarters, Acne Studios also made some sweaters, T-shirt explosions through the nose, donuts, bananas and other images. In comparison, Face can already be seen as representing an existence of the Acne Studios brand.

I don't know if there is such a "indifferent" Swedish emotion behind the face. Do you think that Face and Acne Studios are more cool?