Yinger: A symphonic poem of “fashion and art” played | 2017 Shenzhen Fair

Today, the “cross-border art” is no longer a strange word for Chinese people. From international luxury brands to young high street fashion brands, cooperation between visionary brands and artists is a trend that is also a result of humanistic longing.

After the 20th anniversary of the new set sail, Yinger will regard contemporary art as its own engine and let art run through different brands.

YINER tone

Yinger owns six women's brands including YINER, INSUN, PSALTER, Song of Song, OBBLIGATO, and XII BASKET.

INSUN

The shadow of a 20-year-old birthday has opened up a new brand of sailing: taking contemporary art as its own engine, allowing art to permeate different brands and interpreting a brand symphonic poem “Enlighten your body and sing life”.

PSALTER Psalm

In the past few years, Ying Er has been trying to integrate art. Since the beginning of 2013, Ying Er has been working as a platform for film and art and has joined forces with cross-border artists. He has held many exhibitions combining fashion and contemporary art. In 2016, Ying Er also established the Ying Er Art Fund, which together with colleges and universities cultivates the power of the new generation of art. On the 20th anniversary of last year, Ying Er was even given an art exhibition entitled “20 Years Together” 20th Anniversary. Constant exploration and practice in the field of art have strengthened the vision of Yinger's integration of fashion and art.

The theme of “fashion and art” defines new directions for the future and leads the trend of cross-border Chinese women's brands.

Song of Song Song Song

The Ying Children's Pavilion at the fair will exhibit Israeli artist David Gerstein (David Gerst), Brazilian artist Lisa Pappon (Lisa Pepong), Hong Kong young artist Micheal Lam (Lin Zhongwen), and Taiwan, China. There are more than 30 works by sculpture artists Zhang Feng and Thai photography artist Supachai (Supachai).

OBBLIGATO ORICO

Responding to the work of art on the spot is 12 pieces of fashion works from Yinger designers. These works break the pattern of past clothing display, and lead the visitors into the world of fashion and art with imagination and breakthrough materials.

XII BASKET twelve baskets

The pavilion will show visitors the art of origami, the art of decoration, the art of curves, the art of weaving, the art of flowers, and the art of the future. It is worth mentioning that each art exhibition area has a two-dimensional code. Scan 8 QR codes and you will have the opportunity to receive a free gift for your child!

In the new 20 years, Yinger Fashion Group will learn the essence of cross-border development and continue to explore innovation. With the theme of “fashion and art”, the company will define a new direction for the future, interpret the cross-border stunning and lead the cross-sector tide of Chinese women's brands.