Why do multinational brands choose NVC?

Not long ago, the mangrove image shop of the Junrun Store on Wanshou Road in Beijing began renovation. The staff of the photo agency told the reporter that as a Kodak franchisee, according to its agreement with Kodak, the spotlights, downlights, and other lighting used in the decoration of the photo agency must use the designated brand, NVC Lighting. product. When the reporter consulted the marketing department of NVC, the other party told the reporter that he was indeed proud of the fact that “multinational brands have adopted our products. Kodak is not the first company, nor is it the only one. Nike, Metters · Bonwe and other multinational giants have established franchised stores in China and they use our products too!"

Multinational brands need commercial lighting <br> <br> as the world's top-ranking strong brand, Nike, Metersbonwe, Kodak moves in recent years in the Chinese market rapidly lose ground everywhere, blowing hot and cold. Nike expands its sales network at an average of 15 stores per day. Nike, Meters Bonwe and other world-renowned brands sell in the form of direct sales and specialty stores. As a specialty store for external sales and brand display, the role can not be underestimated.

Into the Nike store, display cabinets filled with a full array of sports shoes, sweatshirts, Brazilian star Ronaldo's cartoon image is concentrating on watching guests come in. Against the background of light, the whole store is neat and orderly, bright and spacious, not only that, but local lighting can also create a fun center in the store, and hide the mediocre corner in the dark. Mainly based on spotlights that can change the irradiation direction and angle at any time. Together with high color rendering sodium lamps and halogen lamps, the entire lighting system perfectly displays the texture and color of Nike products and enhances the strong shopping atmosphere.

Good lighting effects are even more pleasing to the picture-printing industry. Experts from the Mangrove Forest Photo Gallery told the reporter that in order to display the advantages of the picture and satisfy the customers, it is crucial to select the lighting products that meet the requirements. Master He said, “The photo industry’s requirements for lighting are rather unique. I would like Kodak to use such a transnational brand name. Ultimately, NVC’s adoption of such a domestic private brand has certainly been a matter of choice. The partners must have come through some comparisons and tests."

Opportunity to stay for a good quality brand <br><br><br><br><br><br><br><br> According to the reporter's understanding, the conditions for these multinational brand inspection suppliers such as Nike, Meters Bonwe, Kodak are strict and almost harsh. They should not only examine the appearance of lamps and the overall environment and the matching of shades. At the same time, they must also have specific and strict inspection indicators for energy conservation and environmental protection, and must be reviewed at various levels. NVC can also become a supplier of lighting products for foreign brands such as Nike, Meters Bonwe, Kodak, etc. It is more than just an occasional business relationship. It is based on excellent product quality and excellence. Spirit of service.

According to Wu Changjiang, the director of NVC Lighting, NVC's predecessor companies mainly produce OEMs in Europe and other places. The almost stringent foreign requirements for product appearance, quality, safety, and environmental protection make NVC aware of the importance of product quality. This superior to any domestic lighting companies, this sense of quality and quality of consciousness also makes NVC in the short period of 6 years after its establishment, it will sweep the domestic lighting market, commercial lighting is the stability of the largest share of the domestic market. Today, the qualified rate of NVC products is maintained at 99.5%, and the products are close to market demand in terms of appearance, safety and environmental protection.

The reporter learned that NVC now launches more than 60 different types of new products each month to meet the consumer demand of different consumers. The strong R&D strength makes NVC a unique product in the lighting industry where the homogeneity of products is serious, and sales are steadily rising. The annual sales growth rate has remained above 80%. NVC spokesman Li Linbo told reporters by example that NVC’s electronic ballasts can save about 40% of energy. “Colorful” series of energy-saving lamps can save more than 80% energy compared with incandescent lamps. Today, "promoting a conservation-oriented society" has very good social and economic benefits.

"Environmental Experts" Should Benefit the Whole People "In fact, NVC aims not only to make high-end products, but ultimately to let NVC products fly into the homes of ordinary people, allowing more people to experience the lighting lamps created by NVC. The new light environment." Ning Li spokesman Li Linbo introduced that, in order to better serve the nation's consumers, NVC has made adjustments to sales channels this year, and boutiques have been stationed in the tertiary market. NVC has now owned more than 860 flagship stores. With more than 18,000 distribution outlets, consumers can more easily purchase NVC lamps.

With the continuous improvement of consumption levels, consumers not only satisfy simple lighting, but also pursue a warm and comfortable light environment. However, the design and construction of the lighting environment is relatively professional. The current lighting designers are also part-time for interior decoration designers. The professional lighting designer team is relatively weak, and there is no mature design software in China. The reporter learned that NVC has spent a great deal of money to cooperate with DIAlux in Germany and become the first lighting company to join the plug-in program in the Asia Pacific region, thus providing consumers with a professional and personalized light environment design.

NVC Lighting is currently unknown in the lighting industry. Its products include commercial lighting, home lighting, outdoor lighting, intelligent lighting, NVC Electric, and light source appliances. Among them, commercial lighting has won the recognition of multinational giants with absolute strength. “In the past few years, we have worked hard to build the image of a 'light environmental expert'. In the era of quality, we should stand out from the needs of brand names.” Li Linbo said with emotion that the people of NVC have gained more impetus. In the lighting industry to create a more brilliant performance.