Strong alliance, together with France Peclers, Eusiko’s integration with international fashion

The 10th Anniversary Awards Ceremony and 2017 Autumn New Product Launch Conference held by Yuxizi on March 17-20, 2017 was a complete success. The signing of 135 new clients at the Qianren Summit triggered a sensation in the industry. At the time, Chairman Zhang Guoping announced on the occasion that the “good news of signing a contract with France’s fashion information and design company Peclers Paris and reaching a strategic cooperation and deepening the creation of a more perfect brand design” was formally completed.

On March 21, 2017, the cooperation between YOUXIZI and Peclers Paris officially began.

Peclers is the world's most authoritative color trend research company, and joined the British and American brand and trend forecasting group Fitch in 1998, and Berkeley's quarterly color trend report has become a global fashion brand design. The important reference for new products, such as ZARA and H&M, which are well-known to Chinese consumers, are important customers of Berkeley.

On the morning of March 21st, Mr. Damien Le Martret, the design director of Peclers, and his team arrived in Youxizi and began the first in-depth understanding meeting:

PeclersParis Design Director: Style & Strategy; Garment Expert (Women's Wear, Men's Wear, Children's Wear)

Professional experience + 15 years of industry experience, integrating art perspectives and business goals, can systematically and methodically guide all stages of the development of ancillary series.

Triple power:

Brand: competitor analysis, benchmarking analysis, pricing, style, goals

Design: Define fashion themes, product development, single product sketches and design drafts, colors and fabrics, sample reviews

Art Direction: Identifying branding and style requirements/team and workflow management planning, organization, and coordination (through revisions and subsequent follow-ups)

At the meeting, General Manager Yan Yayue, Deputy General Manager Qin Aijun, Director of Product Planning Li Renxiu and Yuxizi's design team made a detailed introduction to the status quo of the company, the company's products and the Peclers Paris team: from the brand strategy and current positioning of the company to brand promotion. And business objectives, from the distribution channel and the competition brand to the current series of product design and characteristics and team work methods, the two sides conducted a lot of communication, in the most effective and fast way for the Peclers Paris team to have a clear understanding of Yuxi Zi.

On the afternoon of March 21, the Youxizi team escorted Mr. Martret to the YOUXIZI store in Wulin Yintai and the surrounding street stores in Hangzhou for market research.

On March 22th, Mr. Martret explained the current international fashion trend to the team of Youxizi and extracted the fashion theme and color atmosphere most suitable for YOUXIZI spring from Pelers18 spring and summer trends.

On March 23rd, based on the Peclers Paris female prototyping method and Yuxi Zi's preparation, the team of Peclers Paris and the team of Yuxizi defined inspirational images that correspond to the market segmentation of YOUXIZI.

This time, PeclersParis and Yuxizi had an in-depth understanding of the meeting. For YOUXIZI, it was another internationalization and professional cooperation and growth. For younger designers, it was an idea and concept baptism. I believe everyone will soon feel more stylish and more internationalized from our brand image and products. In the future, Youxizi will also become a women's trend brand that is closer to the needs of consumers and more able to grasp the pulse of fashion.