Spring Festival fabric sales polarization

Before and after the Spring Festival, the market sales of fabric products presented two different phenomena. On the one hand, the traditional bulk market gradually entered the rest period, and only some of the creative products were sold well. On the one hand, old custom-made custom lines, such as Rui Yixiang and Qian Xiangyi, had traditionally received a small blowout.

Traditional Market: Creative Fabrics Sell Off-season

Continuing the past practice, after the traditional bulk market entered the lunar calendar, it gradually entered the rest period. Most of the conventional products were no longer billed, and only some of the new-style fabric products were hot-selling.

In the traditional market of China Textile City in Shaoxing, Zhejiang, the local sales of cotton fabrics, nylon/cotton fabrics and knitted fabrics are relatively smooth. Among pure cotton fabrics, printed cotton cloths and dyed cotton cloths with creative patterns and creative stripes are very popular. Overall, the batches and volume of dyed cotton cloths and printed cotton cloths are slightly in volume. increase. In addition, the varieties of pure cotton Corduroy cotton flannel have increased, although the overall market volume is not large, the volume of transactions is not much, but the price is still high. From the overall view of pure cotton fabrics, not only the thick section products became the main sales force, but some of the thin section fabrics also saw a rise in sales potential, preparing for the listing of the spring clothes after the holiday season. In addition, the market volume of Qiandianhoubu Cloth Industry Co., Ltd. and large-scale retail outlets is relatively larger, the trading volume of small and medium-sized business households is relatively small, and the transaction of pure cotton fabrics has generally risen.

Most of the nylon and cotton fabrics sold are spring products, and there are many varieties. Most of them are used to make spring casual wear. Among them, Satin and nylon, plain weave nylon, stretch nylon, and encryption nylon and cotton are sold well. Some local textile companies have also developed new varieties with diverse functions and diverse raw materials for spring casual fabrics. They have attracted a group of merchants due to their good feel and luster. In addition, the sales of knitted fabrics that have been popular in the market for several years are still good, and the winter and spring varieties interact. Among them, new-style fabrics and some value-added knitting products have the best trends.

In the Shengze Oriental Silk Market in Jiangsu, most of the sales of the fabrics showed a “stable volume and price” market. Among them, the Suede market was relatively active, with a large number of filaments in the Oxford Cloth market. The trade volume of water-spraying false silk Kaaba fabrics, filament Chiffon fabrics, nylon intertwined Nisi-spinning series and polyester Taslan fabrics has increased, and even individual-size products have appeared to be out of stock. The sales of some conventional velvet fabrics are poor, and the downstream weaving press warehouses of washed velvet and cardan velvet products are serious. The price of sprayed water rinsing fabrics has dropped, and only the knitted velvet fabrics market is optimistic. In addition, from the overall market price, most fabric prices remain stable.

Time-honored: Innovative Models Meet Small Peaks

On the one hand is the plainness of the traditional wholesale market, on the one hand is the old name brand's instigation. In traditional old brands such as Rui Haoxiang, consumers who prepared for the Spring Festival New Year have formed a round of sales.

Rui Haoxiang's products were once the symbol of “luxury goods”. Any major wedding or wedding event such as marriage of men and women would be proud to purchase tailor-made fabrics. After more than 150 years of development, Rui-Xiang is still continuing its own tradition of designing patterns and controlling product quality. Its excellent fabrics and silk fabrics are still praised by consumers at home and abroad. According to the Wangfujing Street store salesperson, after entering the “Festival Season”, the traffic volume of the stores has increased by at least 50% compared with the past. Customers who select the fabrics and tailor their garments every day are more than 30% more than before.

In addition to selecting fabrics and custom clothing at stores such as Qianmen Avenue and Wangfujing Street, Rui Haoxiang’s e-commerce model has also won notable sales. Rui Haoxiang successfully implemented the sales model of “online orders and offline purchases” on platforms such as JD.com and Tmall flagship stores. He also realized the “Advanced Custom O2O” model of innovation through the recent official website store. Online sales The product line is divided into Rui, Feng and Dragon, making the entire marketing system more three-dimensional. In the past, if you want to buy authentic, long-established products, you must go to Beijing, and e-commerce has extended the sales channels of old-name products from local limited physical stores to all parts of the country.

Under the joint efforts of online and offline, traditional brands and innovative models collided with dazzling sparks. Not only did traditional brands rejuvenate their vitality, but they also made traditional silk satin, a traditional textile with Chinese characteristics, gain more market space.