Simple 4-point eye-catching jewellery showcase

Jewelry display is the matching and configuration of the products in the open space. The skillful use of functional and aesthetic charm makes the jewelry display more dramatic. The combination of different display methods can produce better jewelry display. To strengthen the expression of brand image, achieve better visual marketing effects, learn the following four points to arrange the most eye-catching jewelry window.

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1. Consider the customer's walking sight:

The window is still, but the customer is walking and moving. Therefore, the design of the window should not only consider the customer's static viewing angle and the optimal line of sight height, but also the visual effect of the window from far to near, and the effect of “moving the scene” in front of the window. The creativity of the design window is different, the theme should be simple, and the brightness of the window in the window should be appropriately increased at night.

In addition, the walking route of the customer on the street is generally right-handed. When passing through the storefront, the storefront is generally passed from the right side of the storefront, so we have to consider the effect that the customer sees through the window.

2, the window and the store should form a whole:

The window is a part of the storefront, and the layout should match the overall display style of the storefront to form a whole. In particular, the transparent window should not only be considered in harmony with the style of the entire store, but also the color coordination of the groups of counters closest to the window.

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3. Respond to the marketing activities in the store:

At the same time, the window tells about a general business message, which conveys the sales information in the store. This kind of information should be transmitted in response to the activities in the store. For example, the window is the theme of the "new cabinet". The theme displayed in the store is also based on the new style, and the corresponding number of new ones are reserved to meet the needs of sales.

4 The theme should be simple and clear, and the style should be outstanding:

We should not only consider the window in our own store, but also enlarge the window to the whole street or the entire mall. As we said in the last two issues, customers are first attracted to the store by visually present objects within 3 meters and 7 seconds from the store. Therefore, the theme of the window must be clear, and the most simple display should be used to inform the customer of the theme you want to express.

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