Shouting high-priced ruthless discount capital home accessories prices "virtual fire Wang"

Home accessories is an indispensable room decoration small piecemeal, especially in the "light decoration, heavy decoration," the trend of home accessories embellished bedroom atmosphere, highlighting the owner style is impressive. However, at present, home accessories prices are not optimistic, high prices make consumers feel "dizzy." Reporter in a store to see the jewelry area, large and small jewelry color one each, some quite small and exquisite, but hundreds of prices really prohibitive, and some shoppers are mostly just "just look" Two hours down, the reporter visited several jewelry stores did not sell a jewelry. Subsequently, the reporter followed a dozen consumers found that more than 85% of consumers generally feel the price of jewelry more expensive, "such a small piece of things will be hundreds of good, too worthless!" Some consumers Said that the home accessories brand is very complicated, many brands are "never heard of" whether the quality assurance is also very worried, if there are problems after buying home how to do? There are still some consumers even on the existence of jewelry home profits profiteering questioned. High prices scare consumers just finished renovated new home, Miss Cheng is preparing to add a few pieces of classical style home accessories, a 30cm × 30cm Rococo corner table for Miss Cheng very much, but a look at the price tag, the price up to 3580 Yuan, "The price is a bit ridiculous" Miss Zheng quite helpless, "Although the shape of the table, patterns are more beautiful, but this decorative corner table after all, not a necessity, so costly is not cost-effective." Eventually, the merchants said they are willing to deal with the price of 6.5 fold, but Miss Cheng still think "too expensive" to give up the purchase. Visited a number of jewelry area store, the reporter found that, like Miss Cheng was such jewelry "high fever" price "scare" consumers are numerous. The high prices of jewelry is indeed surprising, some small pieces of jewelry, such as resin carved photo frame, ceramic handmade jewelry, jewelry and other accessories are seldom less than 100 yuan, basically in the 200 to 500 yuan ; Large jewelry, such as large decorative hanging paintings basic prices above 500 yuan, thousands of goods is also numerous. In the fabric accessories area, the price of fabric accessories is also dazzling. Some sofa pillows and bed cushions are priced at more than one hundred yuan. Some materials are rare, such as crystal hanging plates, antique clocks and lamps, The price of yuan is that many consumers look disappointed. Although the price of home accessories shout high, but the discounts are also one after another, the reporter asked several handicrafts sales staff understand that as long as the purchase price of jewelry can be discounted, different product discount efforts are different, the general jewelry discount at 8-7 Off about, there are some jewelry discount can be as low as 50% off. However, the low discount does not allow consumers to easily take the purse, "Although the discount is low, but the business is asking too much, the final price is not cheap," a small avant-garde in the modeling before the shelf for a long stay Mr. Zhang told reporters, "want to wait and see if businesses will have greater intensity of activities." High-priced home accessories for many consumers discouraged, a jewelry industry revealed to reporters, because most jewelry distributors take the retail channels, home accessories into the store, the pricing is very high, and some even more than the cost price Price is five or six times higher than ten times. Dealers increase profits to profit It is understood that the home accessories manufacturers are generally more in the South, the lack of jewelry in the northern region manufacturing enterprises, due to the current strength and limited jewelry business, few jewelry companies can travel long distances, the independent development of the northern market, so Home accessories by the retailer, dealer sales agent is very common. Once you have to go through the middlemen, dealers change hands, the price of the product will often rise at least several times, Wang Yuhong, general manager of the city Cheng Yi show that the vast majority of home accessories on the market are the dealer sales agent, in order to meet the market Rent, personnel costs and other costs, dealers increase sales is hard to avoid. An anonymous jewelry seller told reporters that many trinkets cost is not high, for example, some common craft vases, paintings, the cost of tens of dollars, the dealer's price is generally 200-300 Yuan or so. Second, the production of jewelry is not difficult to make, the most important for creative jewelry design, as the home accessories are still in its infancy, most companies have adopted imitation, and some even directly in accordance with the foreign product shape " According to a single income ", designers also save the development costs of the vast majority. Although the product cost is low, after the second and the third level middlemen, and then through the dealer, retailer layers of fare increase, the prices of jewelry are all the way up, "the average retailer's profits are more than 300%, and some even Higher, even if the merchants relentless discount equally profitable. " The reporter saw in some jewelry stores, the store traffic less than the furniture, building materials store popularity, jewelry shop seemed more deserted. Home accessories belong to the emerging industries, has not yet become the general consumer demand, Wang Yuhong said precisely because of the purchasing power of consumers and the limited demand, so retailers have no way to small profits but quick turnover, only high pricing, Pieces ", if the price is set low, can not meet the cost needs, the store is difficult to maintain. Home accessories high prices so that ordinary consumers elusive, but also home accessories into the high-end consumer goods industry, and some jewelry prices and even luxury, and "few jewelry businesses will be the same Types of jewelry inventory, coupled with a wide range of home accessories, consumers want to shop around for a commodity is less likely, "Wang Yuhong told reporters, because there is little selectivity, so once the consumers fancy A jewelry, it is likely to face staggering high prices. In addition, the reporter found that, in addition to some jewelry needs to be installed, the vast majority of jewelry basically no after-sales, some merchants said that if the jewelry was knocked bad, bad, can not be said that product quality problems, it is difficult to repair. Can be seen that some home accessories not only low cost, after-sales costs can be said almost, but businesses still have 3 to 5 times the profit, it is easy to see the price of jewelry "virtual fire" how busy. IKEA (view map) Beijing market manager Peng Zuojun that the home accessories industry shouting high price vicious discounts need to be treated (Figure) Consumers have a certain understanding of product quality, design and business services, as well as enhanced market discernment, product prices will naturally return to rational, while the market supply and demand should reach a relative balance. So, in the current home accessories price system more chaotic situation, how should consumers buy? Pengzuo Jun said that consumers should purchase jewelry from personal aesthetic preferences, artistic beauty is the first consideration, but in addition to consider the beauty, but also pay attention not to ignore the product quality and safety indicators. "A design classic, the quality of time-tested home accessories can afford a high price." To remind consumers in the industry, in addition to valuable collection of valuable jewelry, buy decorative jewelry, must be based on the indoor style with the best to be accompanied by the designer to buy, to avoid the jewelry and bedroom style out of tune. In addition, there are some consumers to blindly seek more jewelry to buy, hoping to fill every corner of the house are full, the designer suggested that the best choice of room decorated 3-4 pieces of fine jewelry, jewelry and try not to coincide with the type, such as Sculptures, ornaments, ornaments and other types can choose each one, according to the jewelry placed in the space to determine the color of jewelry, modeling, must not regard the living room as a "museum", all kinds of ornaments are put up. In addition to not blindly seeking more, some strange, strange jewelry home consumers, will encounter a lot of collocation problems. Jewelry, like cloth, also has a seasonal, such as some large metal ornaments, looks very cold in winter, this jewelry requires a large space to relieve its unexpected sense, in the small room, such jewelry can only occupy space . Therefore, the purchase of jewelry, but also should be based on the size of room space, not just consider personal preferences, in general, the size of the display space, the height and the jewelry display is proportional to the size and height, dark indoor light, you can choose some Bright color jewelry, play a regulatory role. It is noteworthy that the female consumers as the backbone of jewelry buying groups, impulsive consumption is more obvious, sales staff told reporters that the general purchase of jewelry are two thousand three hundred twenty-two female consumers to shop together, even if some of them are just visiting the store Peihu, but often when the companion to buy, a moment of pain "buy" hand. In the purchase of jewelry, in order to avoid over-spending, it is best to be able to list the purchase list, according to a single service, unwanted jewelry try not to buy.

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