Plum came back to sell hot fire

September 9 hearing, now plum sportswear, back shoes, these long-lost domestic products are becoming Yinchuan a lot of 80, 90 after the fashion dress. For this phenomenon, Dr. Wang Yu, Director of the Economic Research Center of the Municipal Development and Reform Commission believes that the popularity of these domestic products represents the successful positioning of the domestic brands after the market segmentation, and also represents the young consumers from the earliest respected foreign goods to the respected Chinese goods. Change.

Meihua Sportswear has returned to the stage. Plum sportswear was once designated by Chinese athletes as a clothing item. The Chinese “Ching” on the chest left a deep impression on people’s minds with its classic red color. However, after sportswear such as Adidas and Nike became a popular weathervane, plum sportswear faded from people's attention. Now, plum sportswear has come back and become a new fashion for young people in Yinchuan.

Xiao Sun, who opened a store in Chaoyang Lane, began entering two batches of plum sportswear in July this year. Unexpectedly, the sale of plum sportswear was unexpectedly good. Now there is only one left, and all of them are 80s and 90s.

The back-to-back shoes, which have been sold for more than 83 years and have been revived by Converse, are becoming a must-have item for many Yinchuan influxes. At the Wenchang Street Double Star Sporting Goods Store near Ningxia University, the owner of the shop told reporters: “The shoes in our store are now selling more fire than the Converse sneakers. They can sell 6 to 7 pairs a day and the sales are particularly good. The price of 30 yuan, coupled with comfort and durability, young people are naturally willing to accept. In the last month, after the start of the university, there are a lot of young people who buy power shoes. Most of them are bought after 80s and 90s. ."

Liu Xiaoli, a senior student at Ningxia University who is picking up her shoes, said: “Looking at this shoe reminds me of the scene when I was a little kid wearing it to attend school games or playing with my peers. There is a feeling of turning back in time. Now I’m around Many students are wearing back sneakers and they are comfortable and feel good."

Old Chinese goods caught the young people's heart for the plum sportswear, pull back shoes in the young consumers again, Dr. Wang Yu analyzed that after the reform and opening up, with a successful marketing strategy, brand culture, like Adi, Nike and other foreign oceans The brand has won the hearts of domestic consumers. In front of these foreign competitors, plum sportswear and pull back shoes lacked such a concept and gradually became oblivious to consumers. However, after many years of development, after plum blossom sportswear and pull back shoes segmented the market, they succeeded in excavating the consumer psychology of the young consumers who pay attention to individuality, so they were once again favored.