Open up the last link of the circulation of goods, this clothing brand achieves 90% sale rate
The past 2016 is believed to be a painful period for many apparel companies because of the impact of online e-commerce and foreign fast-selling brands, coupled with high inventory, and unsustainable store rents. Many domestic clothing brands are miserable. What is even more painful is that in the days to come, this state may become even more serious. Only companies that are good at thinking and brave to change can stand out in the market competition. The professional door is a clothing brand that dares to change, and thus grows against the trend in a difficult environment. Guangzhou Professional Door Garment Co., Ltd. was founded in 2009 and is dedicated to enhancing the professional image of young men in the Chinese workplace. Focusing on the field of young men's workplace wear, the customer base is located in the young workplace men aged 20-35. Professional product retail price of the product terminal can only be 2.5 to 3 times the product's direct production cost can be profitable (traditional clothing brand is generally 6-10 times), and inventory turnover days only 49 days -63 days (traditional clothing brand is generally 180 days - 210 days), the product sold out rate is more than 90% (traditional clothing brands are generally 50% -60%). Click to buy cashmere sweater How is it done? Zhong Shusen, co-founder and supply chain director of Career Gate, shared: “Different from many domestic traditional clothing brands, professional doors have adopted the SPA model since the beginning of their establishment, and have independently designed and developed products, outsourced production, direct sales of terminal stores, and unified product operations. Headquarter management.With this system, efficient operation, high turnover of goods and low inventory allow professional door consumers to wear the same quality Garment Dipping ready-to-wear shirt at the price of 298 yuan.†Professional doors attract customers with precise store layout, high quality and low price products, lean supply for inventory control, in-depth cooperation with suppliers, and use Test Selling + rapid production methods to achieve full response to rapid response and best-selling styles in production open. The warehousing and logistics links are short, frequent, and fast. Only one warehouse is used. All goods are only kept for a maximum of 3 weeks, and the goods are delivered from the warehouse to the store for 3 to 7 days. Click to buy cashmere sweater Of course, in the end, it is also a crucial link - that is, the rapid allocation of goods between stores. According to weekly, per-store sales and inventory data, professional doors carry out the deployment of goods between stores, which greatly increases the circulation speed of goods, reduces the loss of sales opportunities, and avoids the breakdown of inventory and the backlog of inventory. The achievement of this link is inseparable from the selection of professional speed gates (oSuper). o Speed ​​matching is a one-stop solution based on oTMS SaaS TMS based around the city's business district allocation. Urban business districts allocated solutions to integrate transportation resources, standardized operations procedures and standardized system processes to achieve efficient allocation of business districts and help store sales. Zhong Shusen said: "Before, in order to reduce the allocation costs, the transfer between professional storefronts is usually conducted once in 7--14 days, or by the clerk acting as a temporary porter to allocate. This method of operation, on the surface, saves transfer fees. In fact, there has been a more serious hidden loss: because the goods are not complete, it leads to loss of sales opportunities, customer dissatisfaction, slow inventory flow, wasted time for store staff to sell in the store, unclear financial costs, etc." Click to buy cashmere sweater "Beginning in October 2016, professional doors have cooperated with oSuper (oSuper), which has achieved very good results: the time allocated for goods has been reduced from the original 7-14 days to 1-3 days. The cost is reduced by 30%, and during the transfer process, the store can also check the status of the goods and the arrival time at any time.The entire process further enhances the product circulation speed, effectively reduces inventory, standardizes the transfer process, visualizes the transportation of goods, and clear and accurate financial expense information. ." “At this point, the professional door opened the last link of the efficient circulation of the entire product, and at the end of 2016, the rate of sold out of the product exceeded 90%. In the future, the professional goalkeepers will strive for perfection and pursue more extreme and efficient operational efficiencies. Want to learn more about cashmere sweater: accessible Pay attention to WeChat public number "Cashmere sweater industry platform" to learn more about cashmere sweater information BOPA Film,Nylon Film,BOPA Nylon Film,BOPA Plastic Film FSPG HI-TECH CO., LTD. , https://www.fspgplastic.com