Innovation in China's Silk Industry——Interview with Chairman of the Board of Directors of Wanshili Group Co., Ltd. Shen Aiqin
In 2001-2004, Wanshili developed more than 300 new products, more than 4,000 new designs, more than 500 women's design brands, and invested more than 70 million yuan, including 26 new projects at or above the provincial level. Cosmetic Packaging Boxes, Cosmetic Box, Skin care packaging box Shenzhen Yi Ding Peng Packaging Design Co., Ltd. , https://www.szydppackaging.com
53 patent applications were filed, including 50 appearance patents. The company is also involved in the formulation of 17 national and industry standards for silk as a national treasure carrying China's five thousand years of civilization, and its industry has experienced numerous ups and downs. Especially in the past 20 years of reform and opening up, the traditional silk industry as a national industry has encountered many new problems, and many enterprises have been phased out in the competition. In the words of Shen Aiqin, Chairman of the Board of Directors of Wanshili Group Co., Ltd., it is that almost all Chinese silk companies have changed their rounds. However, Wanshili has stood up for 30 years and has become a leading enterprise in the Chinese silk industry. "Only by continuous innovation, enterprises have a permanent vitality. The average life expectancy of Chinese enterprises is only three or five years. If you don't innovate, you can't exist and develop for 30 years." Shen Aiqin commented on the success of Wanshili.
Idea innovation: the silk industry is made into silk culture as a "silk woman" who has devoted 30 years of hard work in the traditional silk industry, the development of the Chinese silk industry, the position of the Chinese silk industry in the world, and the future development direction of the Chinese silk industry. The question of waiting for it has always been the proposition that Shen Aiqin continues to explore.
"The development of the global economy requires Chinese enterprises to constantly innovate. With the old frame to engage in enterprises, it must not be developed. If our products are always based on the original routine, then 30 years will be finished. Again, Clothing is a very fickle and very personal thing. If there is no innovation, there is no market."
"To innovate, we must first recognize the law of silk development." Shen Aiqin said, "Since silk can exist in China for so many years, there must be reasons for its existence. How do people who understand silk products understand it? Silk is not an ordinary commodity. It is a cultural commodity. It is precisely because of the silk culture that Wanshili has made the silk industry, and it has been continuously innovated in terms of concept, marketing, technology and management, and it has gained long-term vitality."
Shen Aiqin made an analogy. The price of silk in the market has now risen to 300,000 yuan / ton, compared with only 150,000 yuan / ton in the same period last year. The increase is so large that many companies can't hold it. But if you know the rules of the silk industry, you can follow the trend and get an effect from it. Therefore, in the current silk industry, good companies are very good, and bad business days are very sad.
Technological innovation: high-techization of traditional industries Shen Aiqin believes that enterprises must have the technology and products of independent intellectual property rights in order to have market initiative.
All along, continuous innovation has become a huge inertia for the scientific research work of the company. According to market demand, the company develops high-grade silk new products, new colors and new technologies, and forms a mutual promotion and coordinated development of science and technology.
According to preliminary statistics, in 2001-2004, Wanshili developed more than 300 new products, more than 4,000 new designs, more than 500 women's design brands, and invested more than 70 million yuan, including 26 new projects at or above the provincial level. . 53 patent applications were filed, including 50 appearance patents. The company's research and development of new products "silk-FIP" and "silk digital double-sided brocade" won the 2003 China International Silk Expo National Silk New Product Gold Award; "Full Silk Digital Double-sided Tapestry", "Spun ", "Silk silk microcapsule spice printing", "Rain silk silk", "Songdie flying dance", "Flexible strip cloth", "Flexible color strip Liuyin", "All-coated silk printed silk" and other products Passed the provincial new product and new process identification.
MasterCard is also involved in the formulation of 17 national and industry standards. At present, the company has introduced digital printing, jacquard and other technologies into the products and formed mass production. It also introduces nanotechnology into silk to accelerate the development of new products and the renewal of old products.
Thinking innovation: jumping out of the enterprise to do business Shen Aiqin believes that the key to innovation lies in its main body---people, only the concept of human innovation, the way people think is innovative, other management innovation, technological innovation, product innovation, marketing innovation, etc. It is possible that the business will flourish.
"The innovation of state-owned enterprises will be worse than that of private enterprises, because it is invested by the state. If it is not good, it will not have much problems or risks. It will live in the "safety box." Private enterprises must desperately, desperately and desperately go. If you can't create it, there will be no wages or no bonuses, and the company will be eliminated by the market." Shen Aiqin used three "deaths".
2006 is the first year of the "Eleventh Five-Year Plan". In the future development of Wanshili, Shen Aiqin sums up in a common saying: Open the skylight and speak brightly. Open the skylight with a small look, good at seeing big and small. Use big thinking to be a small business, open the skylight of thinking, and achieve the "Eleventh Five-Year" career. Make a silk market with a different perspective, use difference to drive silk, and use difference to achieve innovation.
Shen Aiqin said that since China’s successful Olympic bid, MasterCard has been looking for opportunities to match the Olympics. Since 2004, the Group has conducted research on relevant personnel of the office and won the relevant conditions and policies for the Olympic franchise. In December of the same year, the Olympic Organizing Committee sent people to the group for inspection. In January 2005, the Olympic Organizing Committee initially determined that Wanshili was the licensed commodity dealer of the Olympic Games. Today, the gift of Wanfuli Silk Fuwa has achieved good results in the market.