Hong Kong brand has been registered to lose Hong Kong's re-export trade channel

After being plagued by the "big stick" of the textile trade between Europe and the United States, some well-known brands of Chinese textiles have been troubled in recent days - more than 30 textile trademarks were maliciously registered in Hong Kong, including Li Ning, Double Star, Bo Yang Home Textiles, Dao Lang, Tang Lions and Snow are the famous brands of clothing, footwear and hats.

While these textile giants are struggling to “defend their rights”, the greater concern is that the barriers to the textile companies exporting certain intentional curves to Europe and the United States have increased.

For textile trader Liu Tao, once a mainland textile trademark is successfully registered in Hong Kong, it will mean: "The products of these brands will not be able to trade through Hong Kong and be exported to Europe and the United States."

Earlier, due to the obsession with the "big stick" policy of Chinese textiles in Europe and America, some clothing products planned for export to Europe and the United States had to bypass Hong Kong, Taiwan and other places to escape the customs of Europe and the United States in the name of "Made in Hong Kong" and "Made in Taiwan". Inventory. "However, once a product's trademark is registered in Hong Kong and Taiwan, it will need to present to Hong Kong or Taiwan the trademark authorization letter at the time of export. If there is no power of attorney, this will increase the cost and risk of product export."

According to the Customs and Excise Department’s regulations, once a trademark has been filed with the customs by the holder, a trademark authorization will be produced for products bearing the trademark exported in Hong Kong.

"So the choice facing export companies can only be gray customs clearance." Liu Tao said. The so-called "gray customs clearance means that clothing products are lied to other products such as furniture during customs declaration, and then through personal relations, the products are exempt from customs inspections."

"Otherwise, if you want to continue to export to Europe and the United States, you will need to change your mark. The better the brand name, the better." But changing the mark will undoubtedly affect the overseas market of the product. Liu Tao said that many companies still prefer "gray customs clearance," but because of the increased export risks, those trading companies whose trademarks have been registered by Hong Kong in the Mainland, his trading company has refused to provide re-export services.

It is reported that domestic brands are usually registered under the "Madrid Trademark International Registration System" because as long as they join the system, they can own trademark rights of their own registered brands in more than 70 countries and regions covered by the system. The registration fee is equivalent to RMB. 90,000 yuan. However, the “Madrid Trademark International Registration System” does not include all countries and regions in the world, such as Laos, Vietnam, Indonesia, Hong Kong, China Taiwan, etc. However, the above areas are exactly the Chinese apparel products exported to Europe and the United States and are important for re-export trade. Transfer station. In the past, there have been frequent cases of rush registration of Chinese trademarks in the above areas.

In 2006, Wang Jiarui, an international intellectual property agency company of Walsin, suddenly received more cases: “There have been more and more cases of Chinese branded trademarks being registered in Hong Kong and Taiwan, as well as in Europe and the United States, in addition to malicious squatting and seeking profitability. In addition, more and more events have shown that squatter marks have become a means of anti-dumping."

It is reported that some foreign brands have put their own branded products abroad in order to prevent Chinese companies that provide them from processing and processing. These foreign brands usually steal their Chinese trademarks abroad and register them in advance. Without a trademark authorization, the product cannot be sold in the registered area. In this way, foreign brands successfully blocked the entry of Chinese textiles.

"Double Star's sportswear and footwear have encountered similar problems when they entered Japan." Mr. Su of Qingdao Double Star Technology Center revealed to reporters: "A few years ago, due to the early registration of the Double Star brand by Japanese customers, the dual-star sports products can only be changed. The mark appears in Japan and needs to be rebuilt.