Fast Selling Liu Jingzheng: In the future, vigorously develop the Uniqlo sub-line GU target trillion yen
On the day when the sales group announced its 2016 fiscal year business data, Liu Jingzheng, chairman of the board of directors of the group, said that the group will vigorously develop the fast fashion brand GU in the future, making it the second largest brand of the group after UNIQLO. GUCEO Osamu Yunoki said: "Our sales target is 1 trillion yen, GU will not be just an ordinary company." In FY2016, the growth rate of Japanese clothing giant Uniqlo slowed down to single digits. In 2006, the sales of GU, which was only half of Uniqlo's sub-line brand, increased by 32.7% year-on-year. The parent company Fast Retailing Group (Fast) Reatiling also regards the latter as a key training object. As a UNIQLO sub-line brand, how does GU become one of the main brands of Fast Retailing Group and Zara and H&M competition? Low-priced fashion Ten years ago, GU, which had the meaning of "freedom," opened its first store in the Daeung South Line De store in Chiba Prefecture. Since then, the brand has continued to grow, but the categories of goods sold have changed dramatically. At the beginning of its establishment, GU was a small shop brand for families, and its price was generally 30% lower than Uniqlo. After the competition with the Uniqlo weekend discount, the commodity strategy failed. In 2009, GU's 990 yen jeans collection was very popular, and the brand ushered in a turn. Because the price of this series of products is less than half of Uniqlo, the sales volume exceeds 1 million. After that, the brand began to focus on the current fashion trends, opening up the young women market. In 2014, the eighth year of brand creation, sales exceeded 100 billion yen. The wide-leg cropped trousers launched in the spring of 2015 have been loved by women in their 40s and 50s, and their sales in March reached 3 million. Like Uniqlo, the planning, production and sales of GU are all the responsibility of the company. Unlike the Uniqlo, which is the main "practical" style, GU keeps up with the trend and sells "single fashion items" in a timely manner. The fabrics used by the two brands are also different. In order to develop strong branded products, GU opened a research and development center in London this spring. Strengthen men's and children's wear categories and expand the customer base Teak rule said: "There is also the possibility of luck in the development." Regular discounts on popular products and the expansion of commodity categories have also brought hidden dangers. If you want to further develop, consciously cultivating talents and improving the operational efficiency of stores are essential measures. From the perspective of commodity categories, GU is currently mainly focused on female customers. In order to expand the customer base, the brand will strengthen men's and children's products and e-commerce in the future. GU will be ahead of Uniqlo and will carry out promotional activities centered on digital members. The company plans to increase its e-commerce ratio from the current 5% to 30%. Another big plan for the brand is to expand overseas markets. Due to lower prices and more fashionable designs, GU has 350 local stores and 11 overseas stores. Fast Retailing Group plans to have 50 GU overseas stores in 3 years; within 10 years, the number of overseas stores will increase to 1,000. TadashiYanai, chairman and president of the group's board of directors, said that he first launched GU in the successful Asian market of Uniqlo and then entered the European and American markets. Following the opening of the first overseas stores in China and Taiwan in 2013, the brand will enter the markets of Korea, Hong Kong, Singapore and Thailand in the next five years. In early 2017, GU will open two stores in Miramar Shopping Centre in Tsim Sha Tsui, Hong Kong and Fort Royal Fort in Causeway Bay. Polyester Webbing,Polyester Sling Webbing,Polyester Webbing Tape,Custom Printed Polyester Webbing Xiamen Dayshine Special Textile Co LTd , https://www.dayshinetextile.com
