"Fashion Beijing's Saussurea Night" staged "the world is not bound" Saussurea brand 2019 spring and summer new fashion awards

On May 4, the theme of "Fashion Beijing's Saussurea Night" with the theme of "Boundless and Unconstrained" was presented at the China Film Director's Center. This event was jointly created by Beijing Fashion Week and Beijing Saussure Group to break the traditional brand release and fashion exhibition form. It integrates multi-dimensional innovation in art, technology and brand, and brings a brand new deep immersive brand fashion to the audience. Art experience. In the opening part of the event, the 2018 Beijing Fashion Week concept video was shaken.

The All-China Women's Federation, the China Textile Industry Federation and its subordinate industry associations, the China Business Federation, the relevant committees and offices of the Beijing municipal government, the Beijing Clothing and Textile Industry Association, some colleges and universities in Beijing, and Beijing Fashion Holdings Co., Ltd. More than 400 people, including representatives of brand companies, designers, business tycoons, news media, and fashionistas, participated in the visual feast of fashion and culture.

The trend of spring and summer is starting to open snow lotus trend

The trend of Xuelian 2019 cashmere knitwear in spring and summer is based on the theme of “world”, and is divided into four series of “unbounded, defined, cross-border, and reconstructed”. A total of 48 boutique sets of apparel are released, centering on life and nature. "The industry" was unfolded. It is based on the contradictory transformation of the concepts of “bounded” and “unbounded”, and the design expression inspired by the spiraling philosophical state.

Since the publication of the research on the trends and achievements of snow lotus cashmere knitwear in 2015, four series of "Autumn and Winter Trends" have been released. The success of this “Spring-Summer Trend” was successful, and it was a milestone in the development of the design trends and the concept of completeness of the trend created by Saussurea. Meng Ze, chairman of Beijing Saussurei Group Co., Ltd., said: “The trend of snow lotus cashmere has officially entered a new stage of “Four Seasons, Systematization, and Normalization.” The concept of Saussurea’s fashion brand is elaborated in depth, with design enhancement and brand building further for the enterprise. Develop empowerment and provide more support and guidance for exploring the driving forces of the innovative cashmere industry.”

Meng Ze, Chairman of Beijing Saussure Group Co., Ltd. Accepts Media Interview

It is reported that the publication of the snow lotus trend is still designed by Guo Ruiping, China's top ten fashion designers and director of the Beijing-Snow Lotus Knitting Creative Research Center. In the interpretation, Guo Ruiping said: Just as the philosophical connotation of the theme “world” is intended to be expressed, this spring and summer cashmere fashion trend R&D itself is also a breakthrough innovation. We tried to break through the inherent boundary of cashmere in the traditional concept of "maintaining warmth" as its main attribute, redefining the design and application of cashmere yarn, and successfully trying to achieve the four seasons of cashmere.

Saussurea fashion designer Guo Ruiping pays tribute to the fashion industry with models

During the event, the second “Snow Lotus Cup” cashmere hand-knit creative competition, jointly sponsored by the China Apparel Association, the National Women Hand Weaving Association and Beijing Fashion Holdings, co-sponsored by China Textile Press, Saussurea Group and Beijing Fashion Week, was also on site. The guest witnessed the official launch of the joint testimony. The flow of cashmere yarns, accompanied by light and shadow, interweaves on the spot, conveys the works of the contest through collection of cashmere hand-knitting techniques, and combines artistic design and innovation, expresses respect for craftsmanship and innovation, and explores diversification of cashmere fashion. The idea of ​​integrating into a beautiful lifestyle.

The second "Snow Lotus Cup" cashmere hand-knit creative competition started

Immersive Experience Feel the fusion of Saussurea culture, technology, and art across the “world”

The site's activities in the link setting and display form, conducted a breakthrough in innovative design, and strive to make all visitors deeply immersed in the art and technology atmosphere brought by the brand fashion, and fully experience the latest achievements of the history and culture of Saussurea, and the construction of all categories. The new direction of intelligent development.

Cross-border immersive experience area

"Human-machine interaction" device showing Saussurea history and brand culture

From the beginning of the entrance, the guests seemed to step into the "Snow Lotus Knit World" composed of yarn, fabric and color. Before the on-site human-computer interactive experience equipment, the old spinning wheels that the guests personally turned, touched the intelligent organs, followed the flow of time and light and shadow, and embarked on a discovery journey to explore the historical period of the snow lotus until its birth.

Wu Li (right), secretary of the party committee and chairman of Beijing Fashion Holdings Co., Ltd., turned human-computer interactive devices to watch the historical display of Saussurea

In the Saussurea “Life Style” fashion concept exhibition area, the first-ever presentation of the Sayland cashmere knitwear home category, combined with scene-based costumes and hand-woven woven contest creative works in one, allows guests to experience cashmere products through the comfortable interpretation of models. The scene of life brings soft and pleasant sense of enjoyment.

Shanlian Cashmere Knitting Home Furnishings Exhibition Area

In the brand building system, Saussure constantly integrates technology and culture into product design and terminal services. In the exhibition area, Snow Lotus Group and Changyuan and Eagle Intelligent Technology Co., Ltd. jointly demonstrated the future intellectual development of Saussurea from the human body's rapid three-dimensional scanning and data acquisition to the complete equipment system such as smart man-aided assisted pattern making and type database. New ideas.

Leaders of the All-China Women's Federation, China Textile Industry Federation, and sub-industry associations visited the Sinai intelligent equipment

Break the "boundary" limited blooming brand development new vitality

Under the background of the rebranding of Beijing Fashion Holdings, the restructuring and upgrading of the new capital of the capital and the reshaping of the Saussurea Group brand, the “Fashion Beijing Snow Lotus Night” campaign merges “brand, technology, and culture” with the capital fashion industry.

Chen Diyin, general manager of Beijing Saussurean Group Co., Ltd. said in an interview: "Snow Lotus's remodeling has undergone nearly four years of hard work, which has significantly improved the brand at all levels and created a 'knitted cashmere' core material. "The fashion brand system has been increasingly perfected. Today's activities focus not only on results, but also hope to open up a door for future development through display and communication."

Chen Diyu, General Manager of Beijing Saussure Group, introduced the brand activities to the media after the conference

It is not difficult to see from the fashion ceremonies that are named after the "industry and the unbounded world" that the relationship between "boundedness" and "unboundedness", which are both open and introverted, has more concepts. As for Saussurea, the foundational advantages brought by its 100-year history and 53 years of brand development have given her a profound brand culture and spiritual realm. In the course of remodeling, the brand has been able to break the shell from the inside out, and has created new vitality and created endless possibilities. Another example is a group of traditional textile and garment companies in Beijing, such as the Saussurea Group, who changed their name in Beijing Fashion Holdings’ name change. Under the guidance of the strategy, not only is the pace of the textile industry shifting to the fashion industry, but it also highlights the boundary of “fashion” and uses the concept of “openness, tolerance, and cooperation” to make new, broader, and deeper impressions. The determination to enter the fashion culture field.

The group leader of the Saussurea Group took a photo with the guests at the scene

From the “border and no boundary”, the future of Saussurea will not only continue to deepen every aspect of brand building, but will also fully devote to play a role of dedication and leadership, improve the unbalanced development of the industry, and inadequate status for the Chinese cashmere industry. Develop contributions, and strive to achieve a wider leap forward.