CHIC2017 (Autumn) kicks off the "Shenzhen • Xiu Xiu Exhibition Hall" original high-end women's wear to the international stage

In October, the China International Apparel & Accessories Fair (CHIC) 2017 (Autumn) was held on October 11th at the Shanghai National Convention and Exhibition Center. CHIC is the largest and most influential clothing and apparel brand exhibition in Asia. The exhibition area is 100,000 square meters, attracting more than 1,000 brands and designers from more than 20 countries and regions. The audience will exceed 100,000. .

As the fashion capital of Shenzhen, Nanshan Yuxiu Fashion Industry Association continues to take the lead this year, with a unified image, unified layout, unified template exhibition to show the image of "Yu Xiu Fashion Legion", the shape of the exhibition area highlights Shenzhen Xiu Xiu Clothing and Culture Street in recent years From the "clothing manufacturing" to the "clothing original" gorgeous upgrade, the industry has won the favor of domestic and foreign buyers, and became the dazzling star exhibition area of ​​this Expo.

“Shenzhen Made” is the most styled exhibition hall of CHIC2017 (Autumn)

On the morning of the 11th, Shenzhen Yuxiu Exhibition Hall held a grand opening ceremony and an original women's press conference, which welcomed the guests from the fashion industry and merchants. In addition to the dynamic display of eye-catching models, this year's static display area is no matter the scale. The form, production and production fully reflect the original style of the international model, gathered Kasimi Ya, A.1, one, in jocosist, reading clothes, show, Zichen knitting, solo, Lu Yu, meet the sky, Annies, Ouyiyang, Sun Valley, no fashion, 壹, unidirectional, Cavallo, LGM, Lei Lilai, Dongzhu Cai, Wei Wei, Yi Yi, Yu Yunshang, Qi Jing, Yi Wen · Cai, THE LIANGLIPING, and laughter, and many other original clothing brands. “In terms of quantity and quality, many original apparel brands in the show showcase have become the biggest highlights of this year's CHIC show.” The organizer of the show introduced.

"Original" Allure brand

In the static exhibition area of ​​Shenzhen Yuxiu Exhibition Hall, the Kasimi.ya brand, which focuses on Alashan cashmere production, brings warm greetings from Inner Mongolia cashmere, from clothing to accessories to home furnishings, creating an exclusive warm space. The brand presents a style that is simple and practical, full of personality and originality. It advocates that the pursuit of beauty is not affected by others or the outside world, and conveys its love and influence to fashion with its own aesthetic attitude. Lu Yu emphasizes the mysterious, elegant and advanced design style, interpreting the image of modern urban women who are casual and self-proclaimed. The show has won the recognition and love of many consumers with its simple and fashionable European design style and the fine craftsmanship of high-grade hand-made customization. Fashion, elegance, classics and atmosphere are the design concepts of the show.

In addition, there is a combination of Oriental aesthetics and Western minimalist design. The design style is simple and chic, tailoring bold and innovative in jocosist; full of new Chinese style elements; and “every piece of clothing seems to be In the story of telling a story, the brand is ready to wear; the single-flying of the multi-fashion brand; the purple-knit knitting that emphasizes the fine craftsmanship and fabric quality; the jade cloud with the silk and linen as the main combination of retro and elegant temperament...

According to reports, the outstanding original brands that went out from the Shenzhen Xiuxiu Clothing and Cultural District are too numerous to mention. The major brands of this exhibition went to Shanghai to perform on the same stage, showing the original strength and strong inclusiveness of Shenzhen’s fashion show, “because of the brand So excellent, Shenzhen Yuxiu has gathered domestic first-class clothing fashion brand resources, attracting many merchants to enter, a fashion platform created by merchants, merchants, independent designer brands and associations---"Shenzhen Yuxiu" is taking shape To the higher end of the international arena.

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