Bottega Veneta Launches 2017 Spring Summer Collection Advertising Campaign

Bottega Veneta's "The Art of Collaboration" project continues to develop, launching a brand new 2017 Spring Summer advertising series featuring American photography artist Todd Hido. This advertising feature was filmed at the Modulightor Building in New York. The building was designed by the legendary architect Paul Rudolph. This work is also known as the "Light House." This iconic building features criss-crossing interior spaces and a combination of differently sized exterior windows, unexpectedly creating a unique sense of ventilation, depth and dimension in a relatively small space. The selection of the Modulightor Building stems from the enthusiasm and commitment of the creative directors Tomas Maier and Bottega Veneta for modernist art and architecture.

The Spring/Summer 2017 collection marks the 50th anniversary of the establishment of Bottega Veneta and the 15th anniversary of the creation of Tomas Maier as the brand's creative director. On this occasion, a combination of a newly-designed handbag and a classic handbag is presented, including the iconic intrecciato knit clutch (Lauren Hutton in the 1980s “Music Dancer”). Used is this), at the Bottega Veneta special fashion show held at Milan's Brera Academy of Fine Arts, Lauren Hutton once again picked up this classic clutch for the brand catwalk. This advertising feature successfully captures Lauren Hutton's legendary natural casualness and elegance. At the same time, Joan Smalls, Vittoria Ceretti, Hannes Gobeyn and Morten Nielsen present the brand's eternal beauty. This is also the Tomas Maier's spring/summer 2017 collection. The iconic aesthetic concept conveyed in the show. The slender, flowing contour lines provide a comfortable and comfortable texture under simple, high-quality, light-colored fabrics, reflecting the graceful pose of the model. The richly colored leather jacket is particularly dazzling under the background of modern architecture.