ALTER collection shop men and women wear 2017 spring and summer ALTER new products first look

Fashion is an attitude of life. To make yourself irreplaceable, you must first be different. The charm of fashion lies in the fact that you wear a delicate little black dress to walk on the streets. People do not remember the skirt but an elegant woman.

The ever-changing fashion elements of fashion circles always make us lament the creativity of designers. Since 2016, asymmetric design has become a major popular element, fashion items have become interesting, asymmetric cutting and printing makes bloggers look extraordinarily spirited. At the same time, designers have also begun to favor mini-bags, and super-mini bags have become the finishing touches for fashion masters to match clothes.

With the mission of introducing cutting-edge design, the fashion-loving girls have the opportunity to experience the design of the world's top designers. With a forward-looking vision, ALTER will bring the most promising and talented designer brands from its inception. Into China. Designers such as JW ANDERSON, ANTHONY VACCARELLO, MSGM, and ROSBALET were all first introduced to China by ALTER. These brand designers were eventually excavated by the industry and have become the brand's creative directors under the LVMH Group and the KERING Group. ALTER's choice will never go wrong. Let's take a look at this spring and summer 2017, what fashionable surprises ALTER has brought, and which brands were introduced to China by ALTER for the first time? !

ALEX MULLINS "The attitude of the new British forces" was first introduced to China by ALTER

Fashion designer Alex Mullins from the United Kingdom founded his own designer brand Alex Mullins in 2013. The young fashion designer who came from Central Saint Martins has only operated a few quarters of the brand's clothing. Experiences in working with several major luxury brands have gained a place among young brands.

Alex Mullins has been trying to make and remold men's work clothes. He integrated the inspiration from daily life and film culture and surreal vision into the design of men's clothes. In casual and casual style, he added fun from small places and constantly subverted the classics. .

Perhaps most of the designers are more willing to put the functionality on the decor when designing men's clothes, but Alex Mullins has chosen to turn the decoration into a function. Under the dazzling element, deconstruction and color, it is the practicality of tooling classics. Each single product has its unique sense of space, fresh and experimental.

In the lookbook of the Spring/Summer 2017 collection, the model's face was covered with a touch of oil paint, while the brisk spring-summer colors of creamy yellow, warm gray, brown, and grapefruit colored echoed makeup and looked like from the parade queue. Come out and shout the spirit of freedom. The digital printing of the Impressionists interacted with the gigantic contours. The goldfish swimming on the calves were alive and well. People wearing Alex Mullins were like unreliable birds and went straight to high altitudes.

Appreciating the works of Alex Mullins is like walking in the street and admiring the most pleasing color combinations that are not eye-catching and living. When the digital printing is free on the body, the image culture becomes a single outline and adds a bit of narrative. Although Mullins's design is like a used palette, it can pull out a single coat or trousers and still fit into the wardrobe. Unlabeled, they will not distinguish between you and the country. After you mix and match freely, they will still provide you with a "space" for life.

BEATRIZ PALACIOS "treacherous fine, weird red, white and blue tricolor world" for the first time by the ALTER introduced China

Designer Beatriz Palacios Jiménez used to be an engineer engaged in mineral research. Her work experience in Spain and Ireland allowed her to explore her design talents. In 2011, she founded Beatriz Palacios, a jewelry design brand. She admires the original charm of absolute craftsmanship, lost wax craft casting metal and gems inlay welding in her works.

She loves art and nature, and her design inspiration comes from the artistic movements of Europe in the last century and the forms of animals and plants in nature. His works are full of artistic vitality, and the introverted and simple and poetic design style gives feminine personal qualities.

In order to ensure the production of each work, Beatriz Palacios needs a period of three months to six months from material selection to production. The design, processing and production are completed in Europe. Each piece is unique and full of life. .

In the Spring/Summer 2017 collection, designers not only want to express the surface, but also want to explore the inner impulse and subconsciousness.

The main three elements of this season's jewelry are the eyes, hearts, and eyelashes. Each design is based on a specific nature and is created using a combination of different materials. Blue, red, and white are the main colors of the season.

GVGV "Young Luxury Street Style"

GVGV designer Mug was born in 1971, graduated from the Sangze Design Institute and founded GVGV in 1999. Her works have a feeling of femininity and male characteristics coexisting at the moment. Combining the Japanese elements with British and American styles, the unique approach, the visual nature will also bloom new impact!

From the autumn/winter series in 2015, it can be seen that making large prints is a feature of GVGV. In the spring/summer 2017 season, GVGV and Hungarian artist Agoston Palinko collaborated to launch prints of flowers and animals. His low-fidelity hand-painting brought freshness to the collection.

The GVGV 2017 spring-summer collection is a feminine sport style that represents a young and extravagant street style. Feminine elements and details run through sporting items such as nylon sweatshirts and sweatpants with flounces, sleek fabric brilliance velvet sports suits and exaggerated flared sleeves.

The designers designed the quirky and cute mascots “Jujubee”, “Pigmee” and “weekee”. These mascot designs were put on T-shirts and bags to increase the fun of the season.

YOHANIX "Heroin chic" style is about to return!

South Korean designer Yohan Kim graduated from the London Fashion Institute in 2007. During his undergraduate studies, he worked for Michiko Koshino, focusing on women's and haute couture. He also worked for Balmain, focusing on leather clothing.

YOHANIX focuses on geometry to create clothing. Designers create extraordinary visual stimuli with special details. Through the use of luxurious fabrics, innovative designs and creative details to make clothes more pure and creative, street style and embroidery are the absolute hallmarks of the brand.

Spring Summer 2017 "Finding the true self" "Defining One's True Self"

This is a society full of arrogance and prejudice.

Yohan, the designer, expressed the people's hope that they are perfect and hope that others will accept themselves unconditionally, but they cannot accept the wrong viewpoint of others unconditionally.

The YOHANIX Spring/Summer 2017 series maps the above views of the designers to today’s society, starting with the theme “Only Gd can Judge Me”.

Lace, tannin, completed and unfinished, inner pain and appearance, YOHANIX girls in this season are tangled and marginal, she is not sure whether to follow the mainstream as part of this society, or should continue Adhere to the inner self-rebellion. With YOHANIX neat tailoring and exquisite craftsmanship, the dark personal style is presented.

The trend will pass, but the style will last forever. Although everyone has a different understanding of fashion, every brand that ALTER carefully selects is very style. Come to ALTER to buy it, find your own style, express your fashion attitude, and become the person who leads the fashion in people's memory. ALTER not only brings fashion, but also brings you dreams and makes you a dream for fashionistas. More 2017 spring and summer new products to meet with you one after another, continue to pay attention to our official WeChat and Weibo 噢 ~ surprise will be there ~