AKCLUB's tough military style in peacetime

If the annual fashion trend is difficult to grasp, the element of military uniform has actually been turned around in the fashion circle for decades. Even if you don't know what to wear, you will never go wrong if you choose the military uniform. It is always out of date but also functional, with a strong heroic color. AKCLUB, created by a team that loves military culture, research craftsmanship and fabrics, is a designer brand inspired by World War II old military uniforms. As the leader of the military style in the peaceful era, the real tough guy brand has always been favored by many trendsetters.

"Power Game" starring Nikola for the first time in Shanghai for the military style endorsement

In 2017, AKCLUB has the first brand image spokesperson NIKOLAJ COSTER-WALDAU. Nikola was born in Denmark and became popular with starring "Night Watching". In 2001, he entered the "Black Hawk Fall" and entered Hollywood. In 2011, he played the role of James Lannister in the Game of Thrones, and was known by more people, and he was nominated for the role of the best supporting TV series in the Saturn Award. In 2016, he starred in the mythical film "God War: The Eye of Rights" and won numerous awards. His passion for life and work is a perfect expression of the hard-line style of “peace work and life” advocated by AKCLUB. He is a well-deserved tough guy in the hearts of fans, and is undoubtedly the best performer of AKCLUB brand spirit. This AKCLUB 2017 autumn and winter fashion show, Nikola will come to Shanghai, with us to witness the new season of military uniforms.

Nikola - clothes are more than just a dress, but a carrier of emotion

The tough guy's appearance may be both cold and rough, but their hearts are deep and delicate. Just as Nikola believes that "time" and "emotion" are the meaning of clothing, there is a long story behind every piece of clothing, which is a carrier of emotion. AKCLUB's promotional video this season reproduces the scene of Nikola's communication with her daughter. From the letter he wrote to her daughter and wife, we felt the love and strength, and felt that this power flowed in the tough guy's body. Let us The body is also flashing with immortal brilliance.

It can be seen that the family books have not been “outdated” with the demise of the times. In the era of warfare, as the most common means of transmitting information and emotions, the snow-like thin books still carry innocent and deep love. .

AKCLUB2017 autumn and winter show - rereading wartime books, paying tribute to the deep inside

The AKCLUB2017 autumn and winter fashion show will lead us to reread the wartime books, feel the warmth of the paper, and pay tribute to everyone's deepest concern. A family book, a piece of history, a concern. The snow-fightings that the veterans passed through, the battlefield jackets, the flying short jackets, the SMOCK (sniper pullover), the PONCHO (the battlefield weatherproof cloak) and other wartime memories faded, but they never erased our emotional resonance.

AKCLUB is not only a simple copy, but also a unique way of interpretation while learning. This season, the designer broke the reorganization of letterhead printing, creating an unprecedented body print, and applied to fabrics, scarves, coats and jackets. AKCLUB's fabrics are as strong and wear-resistant as ever, with natural colors such as dark indigo, military green, milk grey, and red for brightening. The boiled wool texture and special base fabric, wool twill weave and sporty knit fabric, as well as many interesting knit fabrics and other fabric elements will be presented in this season.

About the brand:

AKCLUB, created by a team that loves military culture, research craftsmanship and fabrics, is a designer brand inspired by World War II old military uniforms. Under the leadership of Johnny Diamandis, a former Burberry brand menswear designer and internationally renowned designer of World War II military uniforms, he is committed to inheriting the practicality, functionality and fashion of wartime military uniform development, and perfectly presents the concept of military-style pragmatism aesthetics. Let the authentic old military style return to contemporary life.

AKCLUB believes that a good dress will last a long time with the accumulation of time. The biggest sure thing about a piece of clothing is to wear it often and for a long time. Therefore, AK men's clothing should be more tough, full of male dignity, just like the military uniforms in wartime, so the classic hardwear.

AKCLUB believes in the meaning of "time" and "emotion" in the costumes. With the "old military uniform" as the origin, it creates a series of costumes with both the tough guy spirit and the tough will, and interprets the lifestyle of "PEACE WORK & LIFE". .

Since the establishment of AKCLUB in 1993, after the successful opening of online and offline stores, the first image spokesperson in 2017 will also be the role of the "Game of Thrones", "The Monarch", Hollywood star Nikola, who lives, Enthusiastic about the work, the perfect expression of the hard style of peace work and life advocated by AKCLUB.